Lewis Albert Fonseca (January 21, 1899 - November 26, 1989) helped transform the game of baseball with the use of film, analyzing games and finding flaws with his players, thereby allowing them to make necessary adjustments to improve and be more consistent. Fonseca was an excellent defensive player posting a career .991 fielding percentage, but found great success at the plate, hitting more so for average than power. Lew played 12 seasons with the Reds (1921-1924), Phillies (1925), Indians (1927-1931) and White Sox (1931-1933). He hit above the .300-mark six times in his career and won the American League batting title in 1929 when hit .369 for the Indians as their starting first baseman. Often injured during his career, Fonseca’s career was eventually ended by a torn ligament in his leg. Lew Fonseca’s ended his playing days with a .316 batting average adding 1,075 hits, 518 runs and 485 RBI. After retirement, Fonseca was made the director of promotions for both the American and National Leagues and helped create the World Series highlight films for the next 25 years.