Elite compilation of first great bubble gum issue expected to command $1M+

DALLAS, Texas (Aug. 29, 2017) –  Scoffing at the Great Depression that held the nation in its merciless grip, the Goudey Gum company produced the first great trading card issue of the long-standing Bubble Gum Era in 1933, a set that holds sway as one of the hobby’s “Big Three.”

Heritage Auctions is pleased to present one of the finest assemblies of that beloved 240-card masterpiece, now open for bidding at HA.com/7225.

“Our consignor cut no corners in piecing together this set,” said Chris Ivy, director of Sports Auctions at Heritage. “The 8.672 set rating is a staggeringly high figure for this issue. And even the ultra-rare Napoleon Lajoie card is present.”

This auction is now open for bidding and will close via Extended Bidding format at 10 p.m. on Thursday, September 21.

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world’s largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, Paris, Geneva, Amsterdam and Hong Kong.