Collectors Universe Acquires Trading Card Valuation Platform Card Ladder

Dec 3, 2021

Card Ladder’s Best-In-Class Sales Data & Pricing Information Will Enable  Every Collector to Buy, Sell & Trade Cards with More Confidence

SANTA ANA, CA, December 2, 2021Collectors Universe, a leading provider of value-added authentication and grading services and parent company of Professional Sports Authenticator (PSA), announces it has acquired Card Ladder, a best-in-class card valuation platform. The acquisition further bolsters Collectors Universe’s industry-leading catalog of pricing information, transaction history and engaging content, and will enable collectors to even more confidently buy, sell and trade sports cards.

As the sports card industry continues to enjoy unmatched enthusiasm, both new and long-time collectors demand the best, most up-to-date information available. By acquiring Card Ladder, Collectors Universe has again affirmed its commitment to ensuring that every collector has the tools and knowledge they need to make the best-informed decisions. The investment also reflects Collectors’ dedication to supporting the maturation of the industry and better enabling seamless participation for every collector.

“We’re deeply committed to investing in collection management and pricing tools that provide every collector with the best industry information available,” said Nat Turner, Chairman and CEO of Collectors Universe. “Card Ladder’s sales data, tracking tools and innovative predictive pricing technology is a great addition to Collectors Universe.”

“We created Card Ladder to provide collectors with tools they need to build collections that they love,” said Chris McGill, co-founder and CEO of Card Ladder. “We share Collectors Universe’s vision of leveraging technology to enhance and grow the industry for the benefit of every collector, while prioritizing trust and complete transparency above all else.”

“Card Ladder has always been a passion project aimed at informing collectors so they can make the best decisions possible in one central, easy-to-use platform,” said Joshua Johnson, co-founder and CTO of Card Ladder. “We were collectors before we were professionals in this business, and our goals are to ensure the growth and long term sustainability of the hobby. We’re pleased to be joining Collectors Universe to continue pursuing those goals.”

Card Ladder is an industry leader in providing accurate, reliable sales data on trading cards to take the guesswork out of pricing items. The platform provides comprehensive analytics for over 18,000 cards, including sales data from 15 respected industry sources as well as population reports from multiple card grading services. Card Ladder will continue to remain agnostic with regards to data sources, grading companies and pricing in order to provide unbiased and transparent information for all collectors. The Card Ladder Research Team reviews each transaction in its database to ensure customers have pricing data they can trust, and has​ vetted millions of historical sports card sales in order to produce a leading data set that stretches back nearly two decades.

Collectors Universe businesses include PSA, Professional Coin Grading Service (PCGS) and Wata Games, all trusted authentication leaders in their respective categories. This acquisition builds on the Company’s mission to provide every collector with the best platform, services and information available in the hobby.

Card Ladder will be further integrated into the overall PSA customer experience in the near future, including allowing PSA Set Registry members to see the Card Ladder estimated values for their inventory and sets. Additional information will be released soon. 

About Collectors Universe

Collectors Universe, Inc. is a leading provider of value-added services to the collectibles markets. The Company authenticates and grades collectible coins, trading cards, video games, event tickets, autographs and memorabilia (“collectibles”). The Company also compiles and publishes authoritative information about United States and world coins, collectible trading cards and sports memorabilia and operates its CCE dealer-to-dealer Internet bid-ask market for certified coins and its Expos trade show and conventions business. This information is accessible to collectors and dealers at the Company's website,, and is also published in print.

About Card Ladder

Card Ladder is an industry-leading price guide and market analysis tool for sports cards. The company provides everyone, from veteran collectors to new hobbyists, with the most accurate, reliable data to take the guesswork out of pricing and tracking the value of more than 18,000 cards. To learn more, visit

Media Contact

Jake Klein

Goldin Solutions


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