PSA Magazine

Taking My Hacks: Thank You

Joe Orlando
Jul 16, 2021

Taking My Hacks

Thank You

Without a doubt, this column was the most difficult to write in my nearly 22 years at the company. The title, “Thank You,” is about as vague as a title can get, but I wanted to keep it simple for those who chose to read it. After more than two de­cades at Collectors Universe, with most of that time dedicated to PSA in one form or another, I have de­cided to move on from something that has become such a huge part of my life. It was time for a change. In addition to spending more time with my family, I am looking forward to staying active in the hobby, my personal passion.

Long before I came to work for the company in 1999, I became a customer – one of PSA’s first – shortly after learning about the ser­vice in the early 1990s. Even though I wasn’t here at the very beginning, nor did I invent the concept, I feel like I have been with the company from the start when it wasn’t en vogue. Third party authentication and grading wasn’t perfect then, and it isn’t now, but it has been a critical component to our hobby’s growth. It will continue to be as the market moves forward, along with all the other things PSA offers, from essential content to collection man­agement tools.

I came to PSA because I be­lieved in the concept and what it could do for the industry, but I stayed in large part because of the people … the people I worked with on a daily basis and those whom I worked for – our customers. The relationships are the reason. I have made lifelong friendships along the way, those I will always cherish. This includes so many current, and former, coworkers. It also includes countless hobbyists and dealers, those who continue to bleed PSA’s colors and those who have sadly passed on.

While there are those who drift in and out of our hobby, so many of you have been incredibly loyal to the brand and personally supportive during my entire career. I could never thank you enough. In many respects, I have been spoiled with a dream job since finishing school. I want every­one to know that I never forgot that. I was given an opportunity to work in an industry I love and for a company I believed in. I fully understood how rare that was and appreciated it ev­ery second of the way.

It doesn’t mean every experi­ence was pleasant. Sometimes, I was turned into a human piñata at The National or became the target of submitter frustration by default being on the front lines. It was, how­ever, all part of the gig. Being the referee, umpire or judge isn’t always an envious position to be in. Fur­thermore, playing the role of mes­senger can be challenging when the message isn’t always pretty, but the job was so rewarding, in every way imaginable.

I loved helping people, develop­ing new services, providing struc­ture to the market, building the Set Registry, writing, educating, re­searching, innovating, constantly learning and being immersed in the endeavor I would choose aside from the paycheck. It doesn’t feel like work if you have a real passion for what you do. That passion is what keeps you motivated each day. It could be a grind at times like any other job, but I ended up loving the grind.

In the early days, I can remem­ber going to countless conventions. From Reading, PA, to Hollywood Park, CA, there was a time when I walked table-to-table, aisle-to-aisle, in an attempt to convince others how our services could help their business or improve their collecting experience. Some of you were at these shows too. The circuit could be grueling as you well know, but I enjoyed engaging with fellow hob­byists because we spoke the same language, shared similar experienc­es and could relate to one another … even when we disagreed.

Effective immediately, Collectors Universe Executive Chairman and fellow collector Nat Turner will be stepping into the CEO role. Since our company was purchased several months ago, Nat has been extremely involved in decision making, especially as it relates to building our infrastructure. This will enable the company to scale and bring Collectors Universe closer to its ultimate vision. For years, Nat has been a consumer and supporter of PSA-certified products, so he is very familiar with our brands and the services we offer.   

I am a collector, through and through. It’s how I’m wired and that’s not going to change. I can’t wait to see what the next two or three decades has in store for all of us. The hobby is continually ex­panding, maturing and improving. It’s a great time to be a collector, and more people that share our “gene” are being introduced to our way of life each day.

No matter what I decide to do from this point forward with my work life, I will be a collector for life.

Forever grateful,

Joe Orlando