American novelist Herman Melville once said, “It is better to fail
in originality than to succeed in imitation.”
For years, the 1980-81 Topps Basketball set appeared to be an
“original” product that failed. With cards boasting three player
panels, this series was largely ignored by collectors.
But a lot of things have changed in the 26 years since this set was
released. Basketball has become more popular. The demand for hoops cards has
grown. And Larry Bird, Julius Erving and Magic Johnson all featured on
one card in the 1980-81 set have evolved into court legends. As a
result, the 1980-81 Topps set is now considered one of the most desirable
basketball issues ever produced.
“What drew me to the ’80 set were really two things: the big
card with the Bird, Erving and Johnson on it. The other thing was the design
itself . . . The design is just so different from all of other cards around
that same period,” explained Norberto Salinas, who owns the No. 7 set on
the PSA Set Registry.
Segmented by perforations, each regular panel on the 1980-81 cards (176
cards in the set) showcases a color photo, along with the player’s team,
name and position. The backs of the regular singles sport statistics,
biographical information and a cartoon.
Designed with the idea that hobbyists would rip the panels apart, these
cards feature a number on the back of each panel. Therefore, if collectors
divide the panels, the card numbering is easy to follow. Over the years,
however, separated panels have become virtually valueless and collectors now
almost exclusively covet cards with panels intact. This has created confusion
with the card numbering.
“No one has looked at the set more than me and it’s (the
numbering) extremely confusing,” said Brian Gorman, who owns the
registry’s No. 6 set.
Hobby publications have gone so far as to assign their own number to
each card based on the number on the back of the left player panel. For
example, card No. 1 is generally listed as the single that includes Dan
Roundfield (left panel #3), Julius Erving (middle panel #181) and Ron Brewer
(right panel #258). This single is card No. 1 because Roundfield boasts the
lowest number (#3) of any left player panel.
The biggest selling point of the set is that Erving, Bird and Johnson
are featured on multiple cards, but it’s card #6 (the number generally
assigned by hobby publications) that showcases all three of them that’s
the set’s crown jewel.
“Magic Johnson and Larry Bird, I mean to have two of those players
on one card for me that just seemed like having a Mickey Mantle/Babe
Ruth rookie card,” said Gorman.
Unfortunately, this single is not easy to find in high-grade. Of the
more than 4,700 submitted to PSA, just 17 have been deemed PSA 10s.
“That (Bird/Magic rookie) always has a lot of print dots,”
said Matt Linderman, who owns the registry’s No. 5 set. “Some print
dots are white. Some of them are black colored.”
Salinas agrees, “I’ve seen several print defects on them
(the Bird/Magic rookie) just a little dot here and there that are
noticeable.”
A black cut line is also often visible.
“There was a black print line that ran underneath the Johnson in
the white border. It usually shows up as a very small 1/8th of an inch black
line. It’s on most of the Bird/Magic rookies,” said Steve Hart,
owner of the Baseball Card Exchange.
Renowned basketball card dealer, Steve Taft, concurs, “The cut
line is very common on Bird/Magic rookie cards.”
Bob Zimmer, who owns the registry’s top set, says that the
Bird/Magic rookie suffers from the same condition issues as the other cards in
the set.
“They’re (the Bird/Magic rookies) just like any of the other
ones: off-centered,” he said.
Aside from centering issues, it’s also common to find these cards
with panels ripped apart. That was one of the reasons that Linderman decided to
amass cards from this set. He figured that a lot of people would’ve
separated these panels when they were kids.
One particularly elusive card to find in high-grade is the Brian Taylor,
John Shumate, Larry Demic card (#76). Linderman has 10 to 15 of these cards and
they’re all off-center.
“It’s always off-center and it’s not just left to
right (or) top to bottom, it’s a little bit of both,” he said.
Salinas concurs, “That’s a major card that I know a lot of
collectors who want to complete sets are looking for.”
So far, only six of these cards (#76) have been submitted to PSA and
there has yet to be a PSA 10 example.
This set also boasts the last regular issue cards of Pete Maravich.
Pistol Pete is featured on two cards (#8 and #96) both have been
difficult for Linderman to find in mint condition.
“For the most part, every Maravich card . . . has centering
issues,” said Linderman.
Competition for 1980-81 cards has also increased in recent years.
“In the last few years, I’ve been bombarded with people
trying to buy my PSA 10s,” said Gorman.
Zimmer agrees, “There’s obviously a couple of the guys out
there that have the funds to spend . . . especially if it’s listed as one
of one (PSA 10), they’ll bid up to $500, $600 on a card if they need
it.”
Despite this rise in demand, most hobbyists still believe the set is
underrated.
“I think that eventually the value of these cards will come to
life,” said Gorman.
Linderman concurs, “I think as time goes on, people will realize
how great the set is
It will continue to rise in popularity, but
it’s still kind of under the radar.”
And as more people embrace this set, it will become increasingly clear
that it’s no longer destined to fail in its originality.
Copyright © 2009 PSA – A Division of Collectors Universe. Nasdaq: CLCT. All rights reserved.






