Normally the two weeks leading up to the Super Bowl are filled with player stories and contrasts between the stars of the team. That is usually good news for collectors who are looking to see an increase in the value of memorabilia involving the two teams. But this year's matchup between Atlanta and Denver is likely to focus heavily on Coach Dan Reeves of the Falcons and Denver quarterback John Elway. Both were often at odds during Reeves' tenure at Denver. As a side note, Reeves once fired current Broncos' coach Mike Shanahan.