Non-Sports Cards

1933 Goudey Indian Gum (R73)

1933 Goudey Indian Gum (R73) 38 Sitting Bull 1933 Goudey Indian Gum (R73) 60 Buffalo Bill
Set Profile

The 1933 Goudey Indian Gum set (R73) consists of 216 cards, each measuring 2-3/8" x 2-7/8". Card fronts display brightly colored and artistically rendered depictions of Native American chiefs, warriors, generals, frontiersmen and Wild West figures, as well as native rituals, survival practices, war tactics and battles. The card title is printed at the top of each image with “Indian Chewing Gum” printed in uppercase letters set within a panel along the bottom of every card. A small white border frames each card front. All of the card backs carry the card number, title and green text relating to the artwork on the front, with that text bearing politically incorrect references to Native American tribes as “cruel,” “bloodthirsty” and “murderous.” The set is anchored by the Ioway Tribe (#2A), Konzas Tribe (#3A), Sioux Tribe (#6A), Blackfoot Tribe (#24A), Chief of the Shienne Tribe (#110B), Warrior of the Loway Tribe (#115B), Chief of the Ute Tribe (#125B), and Chief of the Blackfoot Tribe (#152B). There are numerous variations when it comes to referencing the number of cards in the set. A line that reads "This is one of a series of '#' cards varies from #'s 24, 48, 96, 192, 216, 264, 288, and 312. There is a possible “white background” variation for a few of the cards. Another variation involves the advertisement panel on the bottom portion of the card with the advertising panel printed on a blue panel. Goudey also employed a variety of crafty marketing techniques, including a line of text vowing “More cards illustrating romantic America to follow” keep the collector's interest. The company would also skip number during print runs, which led to collectors searching high and low for cards to complete their set that weren’t yet issued. With all of the various known variations, a “master set” of the 1933 Goudey Indian Gum set would encompass 432 cards.

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