WEST BERLIN, NJ - JUNE 17, 2013 - In the 2013 Goldin Auctions Summer Spectacular, Goldin Auctions will donate 50 percent of the sale price from four pieces of rare Kobe Bryant memorabilia to The BULLY Project - a Kobe Bryant-supported charity. The auction is open from June 17-July 19, 2013 at www.GoldinAuctions.com. For more information, or to register for a free catalog, visit www.GoldinAuctions.com.

"We are pleased to partner with The BULLY Project on this high-profile auction of rare Kobe Bryant memorabilia." said Ken Goldin, founder of Goldin Auctions. "All of the bidders on these four unique items can feel good knowing that, in addition to adding historic memorabilia to their collection, they are also helping kids be safe from bullying."

The award-winning film "BULLY" (2012) sparked a national conversation around bullying, and led BULLY director Lee Hirsch to found The BULLY Project. The BULLY Project is transforming kids' lives by changing a culture of bullying into one of empathy and action. Since BULLY's theatrical release, The BULLY Project has screened the film for more than 1.8 million students, plus their parents, teachers and advocates.

"We're delighted to have been chosen to benefit from the auction of these once in a lifetime items from Kobe Bryant." said Lee. "Athletes set a powerful example when they speak out against bullying and we deeply appreciate the efforts of everyone involved in this auction for helping us to amplifying this message."

Here are the items of Kobe Bryant memorabilia whose sale will benefit The BULLY Project:

LOT #15 - Kobe Bryant's 2000 NBA All-Star Game Ring - When Kobe Bryant was selected for the 2000 NBA All-Star team, it was the beginning of an unbroken streak of All-Star appearances that continues to this day. This is the very ring Kobe was given to commemorate the honor of playing the 2000 NBA All-Star Game. The impressive palladium ring's face declares "NBA" and "ALL-STAR" around a vivid fuchsia stone upon which a basketball design has been inlaid. The side has "BRYANT" engraved on a nameplate above the colorful enameled NBA logo which is surrounded by laurels. The opposite shank contains the year "2000" in raised numbers above that year's distinctive All-Star Game logo. Below are the dates of the All-Star Game, "FEB. 11-13". The original box that the ring was presented to Bryant has the logo engraved on the top and measures 3 1/2" square and is 2" tall. Prior to this auction no All Star Ring awarded to Kobe Bryant (or ANY other ring awarded to Kobe for that matter) has ever come up for public sale and it is highly likely that this is the only one that ever will be available to the public in our lifetime.

LOT #16 Kobe Bryant's Lower Merion game-used maroon high school uniform (jersey & shorts) number 33 - This uniform set stands as a reminder of the sheer energy and raw talent that Kobe Bryant displayed while establishing himself as the game's greatest star to come along in a generation. The rarity of this uniform set is almost beyond words. Prior to this auction, there has never been an authenticated Kobe Bryant game worn Lower Merion #33 road uniform offered for sale and we do not believe there ever will be one offered for sale at any time after the auction unless this uniform changes hands. The road maroon DeLong satin mesh jersey shows nice game use. Kobe's number "33" is on the front of the jersey between "LOWER" and "MERION" school name. DeLong tagging is sewn on the lower right front tail and is marked as size "48". Kobe's number "33" is in white on the back of the jersey. His matching shorts are maroon with white striping and the team's nickname "ACES" is written vertically down each leg in maroon. DeLong label marks it as a size "42" and additional tagging reads "LONG" and "PRO". The shorts exhibit moderate game use. Letter of Authenticity signed and dated from Kobe's mother Pam accompanies this impressive uniform set. MEARS has analyzed the uniform and awarded it a perfect grade of A10. An incredible game used uniform from the very beginnings of Kobe's superstar career.

LOT #17 Kobe Bryant's Lower Merion game-used white high school uniform (jersey & shorts) number 33 - Similar markings and quality as the road maroon uniform, this hmoe white uniform also carries a perfect grade of A10 from MEARS

LOT #18 -- Kobe Bryant's 1996 Magic's Roundball Classic All-Star Medallion and Ribbon - In 1996, Kobe Bryant was by far the most-promising basketball player in the country. He was the Naismith High School Player of the Year, Gatorade Men's National Basketball Player of the Year, was named a McDonald's All-American and made the USA Today All-USA First Team. In April he was selected to play in the 1996 Magic Johnson Roundball Classic. This commemorative medal awarded to Bryant after the game is a shining symbol of all the budding talent and excitement that was to come from this young star. The 2 3/4" round and 1/8" thick medal has "ANNUAL" and "1996 All Star" surrounding the "Magic's Roundball Classic" logo and "Palace of Auburn Hills" in relief on the obverse. The medal is suspended from a patriotic red, white and blue neck ribbon. The ribbon and medal are in excellent condition and is an outstanding piece dating from the moment the young Kobe Bryant was introduced to the nation.

Each of the items are accompanied by a Letter of Authenticity signed by Kobe Bryant's mother, Pamela Bryant. The LOA's state that the items are authentic and have been in her possession until being part of this auction. Goldin Auctions will also be issuing a LOA with each item guaranteeing its authenticity as well as its origin.

In addition to the above items, 16 additional items related to the Lakers star will be available during the auction. These additional items are not part of The BULLY Project charity initiative. They include: a Kobe Bryant 2000 Lakers NBA Championship Ring 14K-28 Diamonds (Laker Issued Player Ring Gifted by Kobe to his father Joe Bryant); a Kobe Bryant 2000 Lakers NBA Championship Ring 14K-24 Diamonds (Laker Issued Player ring gifted by Kobe to his mother Pam Bryant); a 2006-07 Lakers game-worn jersey; a 2001-02 Lakers game-worn uniform; a UCLA basketball signed by legendary coach John Wooden and personalized to Kobe Bryant; several rare prototype sneakers and other footwear; plus a selection of autographed items and more.

About Goldin Auctions

Sports memorabilia impresario Ken Goldin has sold more than $600 million in memorabilia from many of the biggest names in sports, history and pop culture and was the pioneer of using the medium of television to sell sports memorabilia. Earlier this year, Goldin Auctions sold a Honus Wagner T206 card for a public sale record $2.1 million. Goldin Auctions strives to break new ground and offer collectors the best in collectible treasures up for auction in the marketplace. All game worn or autographed items come with team, player, league or additional LOA from industry leading authenticators; and collectors can bid with confidence that their proxy/ceiling bids remain confidential. For more information, visit www.GoldinAuctions.com.

About The BULLY Project
The award-winning film "BULLY" (2012) sparked a national conversation around bullying, and led BULLY director Lee Hirsch to found The BULLY Project. The campaign is transforming kids' lives by changing a culture of bullying into one of empathy and action. The BULLY Project has grown into one of the world's leading organizations specifically dedicated to preventing bullying and improving school climate. The group's Educator's Toolkit available for contains DVDs of the film and activities to help foster a climate based on mutual respect and tolerance, and to hold everyone in the community accountable for preventing bullying. The toolkits low cost ($29.99) makes them accessible for all schools, families and community groups. For more information, visit www.thebullyproject.com.

MEDIA CONTACTS

Goldin Auctions: Doug Drotman, 631-462-1198, [email protected]

Lee Hirsch/The BULLY Project: Christie Findlay, 301-848-2234, [email protected]

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