TUSTIN, CA Memory Lane, Inc is launching a new buying and selling platform this month, focusing on premier items.
Four times each year, the southern California-based sports memorabilia auction company will create a new catalog through its Own it Now program with items available for straight sale. The consignor sets a selling price with a first-come, first-served opportunity available to buyers for two weeks. At the beginning of the third week, Memory Lane will invite potential buyers to contact their office and make an offer on any unsold items. Owners of the consigned items will then opt to accept or reject the offer.
The new program is aimed at taking any risk out of the equation for sellers who may prefer not to place items into an auction format where items are sold wherever bidding ends. It will also present potential buyers with a decision: pull the trigger and buy now or wait to get a better deal, hoping another collector doesn't decide to grab the item in the meantime.
"It's an alternative way for people with unique items to offer them at a level where they're comfortable," said Memory Lane's J.P.Cohen. "They can receive exposure through the Own it Now listing and if they get the price they're looking for, they can sell immediately."
Sellers will pay a 20% premium for sales made under the Own it Now program. Buyers pay nothing over and above the price of the item plus shipping costs.
Memory Lane anticipates that between 100 and 200 items will be available in its first Own it Now catalog, set to be released early this fall
The Own it Now program will not replace Memory Lane's quarterly auctions, but rather supplement them. In essence, the company will now offer top quality items on a regular basis rather than just four times per year. For now, only high-end, rare or superior quality sports cards and sports memorabilia will be accepted into the program.
Among the items already consigned for sale are a high grade Babe Ruth autographed baseball, complete, high-grade vintage sports cards and sets, a 1927 New York Yankees photo and other rare photographs.
"Our company has dedicated itself to being in the forefront of this marketplace," said Cohen. "And we believe this is a great opportunity to get buyers and sellers together on really unique items."
Memory Lane is still accepting consignments for the inaugural Own it Now event. To learn more about the program, visit MemoryLaneInc or call 877-606-5263. Current customers will receive the catalog automatically.