Lansing, IL , June 1, 2009 - Legendary Auctions, a new and exciting sports auction house has announced it has joined forces with The Sports Legends Challenge presented by AbsolutePoker.net to produce the ultimate sports fantasy experience. On September 14-17, 2009, the inaugural Sports Legends Challenge, benefitting the Butch Kerzner Summit Foundation, will take place at Atlantis, Paradise Island, Bahamas www.atlantis.com. The resort will serve as a backdrop for this world-class sports and gaming event which will revolutionize the interaction and relationship between sports fans and their sports heroes as they compete in a variety of casino games, including No Limit Texas Hold 'Em, Blackjack and Slots, as a well as a daily prize-money golf tournament.

Sports fans from around the world will compete with and against 25 of the greatest Sports Legends of our time, including: Troy Aikman, Kareem Abdul-Jabbar, Richard Petty, Sugar Ray Leonard, Emmitt Smith, Reggie Jackson, Joe Namath, Mike Ditka, Julius Erving, Herschel Walker, Jim Brown, Bobby Hull, Jerry West, Brooks Robinson, Gale Sayers, Kyle Petty, and more. The event will also feature 25 of the world's top Poker Pros, including Phil Hellmuth, Annie Duke, Johnny Chan and others. The Sports Legends, Poker Pros and participants will compete in a wide-range of tournaments for up to $10,000,000 in prize money. The feature event will be a winner-take-all, No Limit Texas Hold 'Em grand finale televised nationally, Thanksgiving Day, on FOX Sports.

The Sports Legends Challenge will include the opportunity for high level sports heroes and fans to acquire sports memorabilia through an auction event organized and conducted by Legendary Auctions. Doug Allen, president of Legendary Auctions is excited about being involved for a number of reasons. "First, it allows us to participate in a substantial charitable endeavor while giving sports fans a few unforgettable days," said Allen. "Plus, as a company, we will have the opportunity to promote ourselves to this highly influential, connected group of individuals. It is the ideal setting to attract new bidders and scout future consignments that will benefit both our customer base and the hobby as a whole."

The event organizers are similarly enthusiastic about Legendary Auctions' participation. "Part of what makes the Sports Legends Challenge a once-in-a-lifetime experience is the quality group of corporate partners involved in the event," said Sports Legends Challenge Founder and CEO, Bruce Bibbero. "To that point, we are pleased to have Legendary www.atlantis.com Auctions on board as the official auction source and look forward to the excitement their expertise and professionalism will add to the overall event."

According to Bibbero, the Atlantis event is just the beginning. The plan is to hold similar events internationally and give fans around the world the chance to interact with their Sports Legends in ways they never imagined possible. These events will feature feature Legends from Soccer, Cricket, Auto Racing, Rugby and more. The next event will be held in London in 2010.

Fore more information on Legendary Auctions and their involvement in The Sports Legends Challenge, visit [email protected].

Legendary Auctions, headquartered in Lansing, IL, is a premier auction house that specializes in bringing the finest Sports and Americana memorabilia to the collecting public. During the past decade, the company's principals have managed the sale of over $300 million in historical collectibles and overseen the auction of newsworthy items such as the most expensive baseball card sold publicly, the "Bartman" baseball, Joe DiMaggio's 56-game hitting streak bat, Mickey Mantle's 1961 61 home run season jersey, and the bus on which Rosa Parks refused to surrender her seat. Legendary Auctions conducts several sales annually in a combination of phone/internet and live auction events.

The Sports Legends Challenge is the only event of its kind that gives sports fans a chance to cross the line from spectator to competitor with the greatest Sports Legends of our time for up to $10,000,000 in prize money and televised nationally on FOX Sports. The inaugural North American event will take place at Atlantis, Paradise Island, Bahamas from September 14-17, 2009, with the premiere International event set to take place in London in 2010. For a complete list of participating Legends or for more information, please visit www.SportsLegendsChallenge.com.