Every month in the Sports Market Report, I usually talk about an issue or an individual card that provides an exceptional challenge. There's always a black-bordered card that is subject to chipping or another card that is notoriously found off-center. Challenges abound in the hobby; however, no set that comes to mind may be tougher to find in high-grade -- or at all -- than the 1954 Wilson Franks baseball set.

Of course, you could travel back in time and find sets that rival the Wilson Franks set in terms of scarcity or even find individual cards that rival the condition sensitivity of this set but, pound for pound, you are looking at the hobby's ultimate tough guy -- Mr. Franks.

As a collector who seeks the pinnacle of challenges, should you be afraid? Yes, be afraid -- be very afraid. There are two major condition obstacles with this set. This set, as hard as it is to imagine today, was packed with Wilson Hot Dogs and distributed across the country. For the love of mystery meat, they were actually packaged with hot dogs! The result? Staining from the dogs, a potential problem with any of the cards.

So, what's the second major condition problem? The centering is unbelievably atrocious on these cards. Most of the cards are poorly centered to begin with but, as an added problem, the borders on most of the cards are extremely narrow. This leaves an even smaller margin for error. One slight shift to the left or right, up or down, results in an apparent flaw in centering. One very interesting note about cards that are labeled OC (off-center) -- the qualifier does not seem to affect the price as much as in most other issues. In other words, collectors seem to accept the fact that these cards are so commonly found off-center that the OC qualifier is regarded as somewhat acceptable. Centered copies, however, do sell for a solid premium.

So, you question the difficulty? Just reference the latest PSA Population Report numbers and you will see exactly what I mean. If you are lucky enough to find them, which can be tough enough as it is, you will have even more trouble locating high-grade examples. In addition to the condition problems mentioned above, print defects are also common due to the array of bright colors found on most of the cards. Even the Ted Williams example, which is one of the least colorful examples, has issues with print defects due to the large white background on the card. There's a lot of room for print defects to lurk.

Now that you know about the difficulty of this set, you may be curious about the popularity and visual appeal of the issue. This regional set is clearly one of the most popular regional issues in the hobby. The scarcity provides the challenge, the set composite is very attractive with a nice selection of stars and the visual appeal is virtually second to none. Some of the cards, like the Feller and Hodges examples, have thunderous eye-appeal.

Here's a quick peek at the set composite (the set is actually unnumbered):

  • Roy Campanella
  • Del Ennis
  • Carl Erskine
  • Ferris Fain
  • Bob Feller
  • Nelson Fox
  • Johnny Groth
  • Stan Hack
  • Gil Hodges
  • Ray Jablonski
  • Harvey Kuenn
  • Roy McMillan
  • Andy Pafko
  • Paul Richards
  • Hank Sauer
  • Red Schoendienst
  • Enos Slaughter
  • Vern Stephens
  • Sammy White
  • Ted Williams

As you can see, the star selection is impressive for a 20-card set. The Williams example is certainly one of the toughest Williams cards in the hobby. In fact, as of this writing, there are only two unqualified NM-MT 8's and only one Mint 9 graded in 11 years at PSA! Every time a high-end copy of any of the above cards comes up for sale, it seems to set a new price standard -- this set is hot!

Recently, industry leader MastroNet unearthed a phenomenal set. Some of those incredible examples are pictured throughout this article and the quality was astonishing. The cards from this set are going to be featured in one of their upcoming auctions so keep an eye out. Here's an opportunity to acquire what many consider to be the impossible -- truly high-end (NM-MT and Mint) examples of one of the hobby's toughest sets. Have fun bidding!


Joe Orlando has been an advanced collector of sportscards and memorabilia for over 25 years. Orlando attended Westmont College in Santa Barbara, California where he studied communications and was the starting catcher for the baseball team. After a brief stint in the minor leagues, Orlando obtained a Juris Doctor from Whittier Law School in Southern California in the spring of 1999. During the last fourteen years, Orlando has authored several collecting guides and dozens of articles for Collectors Universe, Inc. Orlando has also authored two books for Collectors Universe. Orlando's first book, The Top 200 Sportscards in the Hobby, was released in the summer of 2002. His second book, Collecting Sports Legends, was released in the summer of 2008. Orlando has appeared on several radio and television programs as a hobby expert including ESPN's award-winning program Outside the Lines and HBO's Real Sports, as the featured guest. Currently, Orlando is the President of PSA and PSA/DNA, the largest trading card and sports memorabilia authentication services in the hobby. He is also Editor of the company's nationally distributed Sports Market Report, which under Orlando's direction has developed into a leading resource in the market. Orlando also contributed the foreword and last chapter to The T206 Collection: The Players and Their Stories, a 2010 release, and to The Cracker Jack Collection: Baseball's Prized Players, a 2013 release.