This 1971 Topps ##600 Willie Mays,
a difficult card in PSA 9, realized $5,052
in Goodwin's April auction.
This 1971 Topps ##600 Willie Mays,a difficult card in PSA 9, realized $5,052in Goodwin's April auction.

The recent auction held by Goodwin & Co., Saint Louis on April 6, further demonstrated a strong demand for high grade 1960s and 1970s PSA sportscards. While demand still remained high for 1940s and 1950s sportscards, the auction results showed that interest in high-grade cards from the '60s and '70s is picking up.

The April sale focused on a select group of 24 sportscards, which ranged from a 1948 Bowman #5 Bob Feller card in PSA 9 to a 1972 Reggie Jackson in PSA 9. All of the cards were graded by PSA and were in Mint 9 condition, except Lot 8, a Gem Mint 10 1948 Leaf #88 of Frank Gustine. The majority of the lots, the last 16, were from the 1960s and early 1970s. The auction closed at $70,340.

"The market for high-grade, 1960s and 1970s sportscards is exploding compared to the market two or three years ago," said dealer Bill Goodwin. "Besides the results of this auction, this is a trend that I noticed in our regular sales."

When asked what could be attributed to this change, Goodwin replied, "New people who are coming into the market are looking for pristine cards and an affordable alternative to high-grade 1950s cards. The 1960s and 1970s high-grade cards fill that need by offering collectors exactly that."

Another reason for the change may be the finite number of vintage, pre-1960s cards and the competitiveness of collectors. Given the opportunity to own top quality sportscards featuring star players, many collectors find that high-grade cards from the '60s and '70 meet their standards of quality.

Among the pre-1960 lots for sale came some outstanding results:

One of the scarcest single-print cards from the 1948 Leaf set is Frank Gustine #88. This issue is condition-sensitive due to the paper stock and printing methods used by the manufacturer. A PSA Gem Mint 10 sold for $4,410. This is also the only known card in this condition graded by PSA.

One of the most difficult Topps baseball sets to find in high-grade is the 1962 Topps Baseball set. The borders picture a brown wood-grain design that is susceptible to chipping, thus making it difficult to find cards in top condition. Lots 10-14 featured several PSA MINT 9 cards from the 1962 Topps Baseball set which performed strongly.

As we cross the threshold into the millenium, the market may be opening up to collectors of so-called "recent" vintage. For 1960s and 1970s cards, more dealers and collectors are seeing demand for legendary players and condition-sensitive sets extending beyond pre-1960s vintage.

Goodwin & Company, St. Louis
April 6th Auction Prices Realized
Card Description
PSA Grade
Price
1
1948 Bowman #5 Bob Feller
Mint 9
$3,687
2
1951 Bowman #7 Gil Hodges
Mint 9
$4,536
3
1951 Bowman #183 Hank Bauer
Mint 9
$550
4
1952 Topps #392 Hoyt Wilhelm
Mint 9
$12,967
5
1956 Topps #166 Dodgers Team
Mint 9
$5,180
6
1941 Playball #23 George McQuinn
Mint 9
$890
7
1948 Leaf #82 Johnny Lindell
Mint 9
$880
8
1948 Leaf #88 Frank Gustine
Gem Mint 10
$4,410
9
1960 Topps #316 Willie McCovey Rookie
Mint 9
$1,760
10
1962 Topps #50 Stan Musial
Mint 9
$3,800
11
1962 Topps #140 Gehrig & Ruth
Mint 9
$1,331
12
1962 Topps #218 Joe Torre Rookie
Mint 9
$1,074
13
1962 Topps #317 Musial's 21st Season
Mint 9
$847
14
1962 Topps #320 Hank Aaron
Mint 9
$9,862
15
1963 Fleer #42 Sandy Koufax
Mint 9
$2,910
16
1963 Topps #380 Ernie Banks
Mint 9
$3,003
17
1964 Topps #29 Lou Brock
Mint 9
$967
18
1964 Topps #182 Sox Sockers Yastrzemski/Schilling
Mint 9
$418
19
1964 Topps #250 Al Kaline
Mint 9
$532
20
1965 Topps #250 Willie Mays
Mint 9
$4,192
21
1966 Topps #420 Juan Marichal
Mint 9
$501
22
1970 Topps #640 Al Kaline
Mint 9
$650
23
1971 Topps #600 WIllie Mays
Mint 9
$5,052
24
1972 Topps #435 Reggie Jackson
Mint 9
$859

Total Auction:

$70,340
A 1963 Fleer ##42 Sandy Koufax in PSA 9 realized $2,910.
A 1963 Fleer ##42 Sandy Koufax
in PSA 9 realized $2,910.
A 1965 Topps ##250 with hard-to-find perfect 50-50 centering, sold for $4,192 in the April auction.
A 1965 Topps ##250 with hard-to-find perfect 50-50 centering,
sold for $4,192 in the April auction.